Aminu Initiative
The non-profit organization enables children and young
adults in Ghana, Africa to get an
academic and professional
education. Together we focused on strategic directions and growth opportunities.
The Challenge
We reimagined the foundation’s brand to better support its mission.
The biggest challenge came in developing a new business foundation — while capturing the story behind Aminu Initiative. The goal was to bring greater awareness to their cause.
The biggest challenge came in developing a new business foundation — while capturing the story behind Aminu Initiative. The goal was to bring greater awareness to their cause.
Our Approach
Our focus in this project aimed at improving all digital and design expressions built on a solid brand strategy. We identified key obstacles through personas creation, Design Thinking workshops and SWOT analysis that prevented Aminu Initiative from reaching more contributors, donors and sponsors.
The Outcome
The new identity leveraged their ambition in seeking the missing pieces that will ultimately lead to a greater awareness for the crucial need of better education in Ghana, Africa.