Aminu Initiative

The non-profit organization enables children and young adults in Ghana, Africa to get an academic and professional education. Together we focused on strategic directions and growth opportunities.

The Challenge

We reimagined the foundation’s brand to better support its mission.
The biggest challenge came in developing a new business foundation — while capturing the story behind Aminu Initiative. The goal was to bring greater awareness to their cause.

Our Approach

Our focus in this project aimed at improving all digital and design expressions built on a solid brand strategy. We identified key obstacles through personas creation, Design Thinking workshops and SWOT analysis that prevented Aminu Initiative from reaching more contributors, donors and sponsors.

The Outcome

The new identity leveraged their ambition in seeking the missing pieces that will ultimately lead to a greater awareness for the crucial need of better education in Ghana, Africa.